– 1) (In Horseshoes) when a player consecutively throws two ringers
in one turn which equals six points. 2) The idea of the old west, when
people lived how they wanted to, with equal respect towards all, and
a six-gun to prove it. The independently, freethinking MX rider who
enjoys the freedom of riding a dirt bike.
SIKSPAK was spawned from the base of the
wind-eroded hills of Ocotillo Wells. Growing up skateboarding has shaped
us to rebel against conformity. We never liked the graphics kits that
are just colored shapes and with only different pattern changes each
year. It was not until SIKSPAK founder
Eli Bowman decided to make his own custom sticker kits that SIKSPAK
was discovered. He would go to a local printer who had a die-cut machine
and get his custom sticker kits made. His first kit was a “Jack
Daniel’s” kit. To protect the kit while on the bike, he
bought clear 3M vinyl to put on top. Although this was quite a laborious
task, he was able to represent his independent and non-conforming self
while riding his bike.
The logo was founded on the beaches in Ocean Beach when Micah Deapen
threw a six-pack against Eli in a game of Horse Shoes. Micah picked
up the shoes held them face level and told Eli, “Now that would
be a sick logo”.
Eli took the shoes in the six-pack position and scanned them into the
computer. He made the logo, and then the name followed. The traditional
spelling did not quite represent the independence and freethinking of
the brand. Eli decided to spell the name SIKSPAK
to represent a rougher and more creative representation of what having
fun and riding dirtbikes is all about.
Today, those who enjoy free riding in the deserts, mountains, hills,
tracks, and beaches represent SIKSPAK’s
idea. It is that free flowing feeling when one is pinned in 5th gear
down pole line road, shooting propane tanks with 45’s, or something
as simple as throwing a six-pack to win the horseshoe game and grab
another beer. It is the modern Cowboy riding over the land without anybody
telling you different.
SIKSPAK is not only a brand, it is an idea
that allows people to think and be themselves again. It is the first
graphics company to catch up with the times and cater to the niche crowd
who wants to feel independent and not as if they were just pushed out
of a cookie cutter – nice and square.
The modern Cowboy’s company has now arrived, SIKSPAK
- six guns a blazing.